VANCOUVER/TORONTO – U SPORTS announced Thursday that INDOCHINO, the global leader in made-to-measure apparel will be the title sponsor of the highly-anticipated 2025 U SPORTS Men's and Women's Basketball Championships, which will take place at the University of British Columbia's iconic Doug Mitchell Thunderbird Sports Centre and Historic War Memorial Gym, March 13th through 16th, 2025.
This partnership emphasizes a commitment to equality in sports and beyond, spotlighting both men's and women's basketball with equal enthusiasm, as the championships will unite the best men's and women's university basketball teams from across Canada, celebrating the excellence of student-athletes in both categories.
"As a proud Vancouver-based Canadian brand, we are honored to partner with U SPORTS and UBC to support the upcoming Men's and Women's Championship games," said Drew Green, CEO and President of INDOCHINO. "It's a well-known fact that when you look your best, you perform your best, so collaborating with athletes of all genders and iconic institutions like UBC and U SPORTS is something that runs deep in the INDOCHINO DNA. We look forward to the opportunity to continue to introduce INDOCHINO to the diverse population of students, families, and alumni of the UBC community as well as the nation.
This event will mark the first time in U SPORTS history that a single university will play host to both the women's and men's Final 8 basketball tournaments, all on UBC's beautiful Point Grey campus, located within the traditional, ancestral and unceded territory of the Musqueam people.
"INDOCHINO's title sponsorship, adds tremendous value to the 2025 U SPORTS Basketball Championship," said Lisette Johnson-Stapley, Chief Sport Officer of U SPORTS. "We are delighted to have a partner that recognizes and supports both men's and women's sports equally. This collaboration enhances the championship's profile and makes a statement about the importance of gender equality in the sports world."
"UBC Athletics and Recreation is thrilled to partner with INDOCHINO as the title sponsor for the historic 2025 Final 8 Women's and Men's Basketball Championships," said Kavie Toor, Managing Director of UBC Athletics and Recreation. "We feel fortunate to collaborate with such a bold and innovative local company that have been massive game changers in the global apparel industry over the last 15 years. We appreciate that INDOCHINO offers unique opportunities for women and men of all ages to personalize their apparel to reflect their style and identity at an affordable price point. It's the perfect fit for the Final 8, which should make for the best dressed championships ever."
The women's and men's championships will each play games throughout the tournament at both venues with all medal games set to be played at the Doug Mitchell Thunderbird Sports Centre which was built as a 2010 Olympic and Paralympic host site. The UBC Thunderbirds, INDOCHINO and British Columbia's greater basketball community eagerly await a chance to welcome the top Canadian university basketball teams to the west coast in 2025.
U SPORTS reveals 2025 Final 8 logo
U SPORTS is also proud to unveil the official championship logo for the 2025 U SPORTS Men's and Women's Basketball Championships. Led by the talent and expertise of the tournament's presenting sponsor, Victory Creative Group, this vibrant and dynamic design captures the essence of Vancouver and showcases the spirit of both men's and women's basketball.
Building from the U SPORTS' previous iconic locator logos, the 2025 U SPORTS Men's and Women's Basketball Championship logo is a seamless fusion of the breathtaking mountains that surround the city, the mesmerizing waves of the Pacific Ocean, while drawing inspiration from the iconic Vancouver Grizzlies' colour wave. It beautifully represents the convergence of athleticism and natural beauty that Vancouver and the UBC campus embody.
This logo serves as a reminder of the rich basketball heritage in Vancouver and the stunning natural surroundings that make UBC a truly special place to host such a prestigious championship.
ABOUT INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don't need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale. The brand was also named to Newsweek and Statista America's Fastest Growing Online Shops list for 2022.
Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a-kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company's omnichannel approach allows them to shop online or in person at any INDOCHINO showroom.
For more information, visit www.indochino.com and follow INDOCHINO's social media channels.
For media inquiries for INDOCHINO, please reach out to:
Alana Linsenbigler
alana@ljpublicrelations.com
ABOUT UBC
Only 15 minutes from the heart of downtown Vancouver, the University of British Columbia holds an international reputation for excellence in advanced research and learning. The spectacular UBC campus is a "must-see" for any visitor to the city, where snow-capped mountains meet ocean, and breathtaking vistas greet you around every corner. Incorporated by the British Columbia government in 1908, the University of British Columbia has consistently ranked among the top 40 universities in the world. A research-intensive university with the province's only medical school, UBC is home to almost 60,000 undergraduate, graduate, and international students and has an economic impact of $10 billion to the local economy.
The University of British Columbia Department of Athletics prides itself on both academic and athletic excellence, aiming to produce championship teams and
medal-winning performances, while developing character and community spirit. UBC Varsity Athletics routinely produces athletes who represent Canada on the international stage, and we are proud to be one of the most decorated varsity programs in the country having won 118 U SPORTS Championships, 20 NAIA Championships and 39 other National Championships for a combined total of 177 National titles.
For further information, please contact:
Stu Walters
Senior Manager, Communications and Media Relations
UBC Thunderbirds
stu.walters@ubc.ca
ABOUT U SPORTS
U SPORTS is the national brand for university sports in Canada. Every year, over 15,500 student-athletes and 700 coaches vie for 21 national championships in 12 different sports. U SPORTS also provides high performance international opportunities at FISU Winter and Summer World University Games, World University Championships, University World Cups, and various educational initiatives.
U SPORTS works in collaboration with 57 members and four conferences as well as the Canadian sport system and Corporate Canada on the growth and delivery of university sport to student-athletes across the country.
For further information, please contact:
John Bower
Director, Marketing and Communications
U SPORTS
780-667-5646
jbower@usports.ca
