VANCOUVER / TORONTO – U SPORTS announced Wednesday the unveiling of a ground-breaking partnership with Victory Creative Group and the University of British Columbia. Victory Creative Group, an entertainment and sports marketing creative agency known for its innovative approach, has come on board as the presenting sponsor for the 2025 U SPORTS Men's and Women's Basketball Championships taking place at the UBC's Doug Mitchell Thunderbird Arena and War Memorial Gym, March 13th through 16th, 2025.
This partnership is set to elevate the championships to unprecedented heights, delivering a world-class experience for athletes, fans, and sponsors.
"We are ecstatic to welcome Victory Creative Group as the presenting sponsor of the 2025 U SPORTS Basketball Championships and appreciate their partnership and support to both U SPORTS and UBC." said Lisette Johnson-Stapley, Chief Sports Officer of U SPORTS. "This partnership signifies our commitment to enhancing the quality and excitement of university sports in Canada. Victory Creative Group's track record of innovation and success aligns perfectly with our vision for this event, and we look forward to an extraordinary championship season ahead."
Victory Creative Group is renowned for its remarkable track record in marketing and brand elevation. Their expertise in event management and creative marketing strategies has garnered industry recognition for pushing the boundaries of excellence. Their partnership with U SPORTS signals a thrilling era for the Men's and Women's Basketball Championships.
"Victory works with the best sports brands on the planet, and it was a natural reaction for us to jump at the opportunity to sponsor the 2025 U SPORTS National Championship experience at UBC," said Mark Starkey, President and CEO at Victory Creative Group, Inc. "We believe this will be – without question – one of Vancouver's most exciting basketball moments of all time. We see ourselves as a strategic sponsor and partner of this National Championship experience here in Canada and – more than anything – we believe we are investing in the future of women's and men's basketball as well as investing in the leadership at UBC who are growing the game in this province and country. We couldn't be prouder of these athletes, coaches and executive leaders at UBC."
With Victory Creative Group as the presenting sponsor, the 2025 U SPORTS Men's and Women's Basketball Championships at UBC will witness a spectacular transformation. This collaboration will introduce another level of branding, entertainment, and event management, ensuring that the 2025 joint championships become a standout event on the Canadian sports calendar.
"We are very grateful to have Victory Creative stepping up as the presenting sponsor for the 2025 Final 8 Women's and Men's Basketball Championships," said Kavie Toor, Managing Director of UBC Athletics and Recreation. "To join forces with another local business that knows our market but has also made a lasting impact working with global brands is both exciting and reassuring. Victory Creative are proven leaders in this promotional space and they're keenly aware of our Basketball community, we look forward to what their expertise and collaboration will bring in elevating the U SPORTS brand while maximizing the 2025 Final 8 experience for all involved."
The women's and men's championships will each play games throughout the tournament at both venues with all medal games set to be played at the Doug Mitchell Thunderbird Sports Centre which was built as a 2010 Olympic and Paralympic host site.
In the lead-up to the 2025 U SPORTS Men's and Women's Basketball Championships at UBC, fans, athletes, and sponsors are encouraged to stay connected with us through our social media channels and website for the latest updates, news, and exclusive content. Get ready for a championship season like no other as Victory Creative Group and U SPORTS unite to set new standards for excellence in university athletics.
About Victory Creative Group:
Victory Creative Group is an award-winning creative and design agency with a passion for sports and entertainment. We drive impact across a robust family of global brands like Nike, Jordan Brand, NBA, WNBA, Netflix and Google, with a comprehensive range of services from strategic planning to brand experiences and global digital content creation. Victory is proudly founded in Vancouver, and operates out of our studios in Toronto, Portland, Los Angeles, and New York, where we have crafted unforgettable events and experiences for our global brand partners.
About UBC:
Only 15 minutes from the heart of downtown Vancouver, the University of British Columbia holds an international reputation for excellence in advanced research and learning. The spectacular UBC campus is a "must-see" for any visitor to the city, where snow-capped mountains meet ocean, and breathtaking vistas greet you around every corner.
Incorporated by the British Columbia government in 1908, the University of British Columbia has consistently ranked among the top 40 universities in the world. A research-intensive university with the province's only medical school, UBC is home to almost 60,000 undergraduate, graduate, and international students and has an economic impact of $10 billion to the local economy.
The University of British Columbia Department of Athletics prides itself on both academic and athletic excellence, aiming to produce championship teams and medal-winning performances, while developing character and community spirit. UBC Varsity Athletics routinely produces athletes who represent Canada on the international stage, and we are proud to be one of the most decorated varsity programs in the country having won 118 U SPORTS Championships, 20 NAIA Championships and 39 other National
Championships for a combined total of 177 National titles.
For further information, please contact:
Stu Walters
Senior Manager, Communications and Media Relations
UBC Thunderbirds
stu.walters@ubc.ca
About U SPORTS
U SPORTS is the national brand for university sports in Canada. Every year, over 15,500 student-athletes and 700 coaches vie for 21 national championships in 12 different sports. U SPORTS also provides high performance international opportunities at FISU Winter and Summer World University Games, World University Championships, University World Cups, and various educational initiatives.
U SPORTS works in collaboration with 57 members and four conferences as well as the Canadian sport system and Corporate Canada on the growth and delivery of university sport to student-athletes across the country.
For further information, please contact:
John Bower
Director, Marketing and Communications
U SPORTS
780-667-5646
jbower@usports.ca
